For AU business owners & buyers

Sell or buy a business with confidence.

Skip the broker beauty pageant. Our AI agent qualifies your business sale or acquisition — industry, revenue, timing, deal complexity — and matches you with vetted Australian business brokers and M&A advisors who actually transact in your sector.

Start chat with Caldwell →
5 min
Qualification
24 hr
First broker response
$0
Cost — brokers pay us
C
Caldwell
Business broker match assistant
Caldwell
Hi — I'm Caldwell. Are you looking to sell or buy a business?
You
Selling. Established cafe in Melbourne inner-suburbs, 12 years trading, $1.4M revenue.
Caldwell
Excellent — established hospitality with 12-year history typically commands a strong multiple. What's your EBITDA?
Try Caldwell now

Three minutes to a matched broker.

Caldwell qualifies your sale or acquisition — industry, size, timing, deal complexity — and matches you with up to three vetted brokers who transact in your sector and size band. Your details stay confidential until they accept the brief.

C
Caldwell
Online · AIBB / REBAA-verified brokers · LLMs marketplace

Deal Console

Live qualification — what the matching engine extracts as Caldwell scopes your deal.

Deal Profile

Transaction type
Industry
Revenue band
EBITDA / earnings
State
Deal complexity
Timing

Brief Quality

0/ 100
Awaiting first message…

Match Routing

Brokers matching
CPL (broker pays)
Statusawaiting qualification
Pattern-matched demo. Production runs on Claude / GPT-4, integrates ATO data, BizExchange listings, and Stripe Connect for broker billing.

Three steps. The right broker.

Most business sales start with the wrong broker — generalists who specialise in nothing, or volume firms who'll list anything. We do the opposite: Caldwell qualifies your deal, then matches to brokers who actually transact in your industry, size, and complexity band.

01

Chat with Caldwell

Tell our AI agent about your business or the acquisition you're considering. Industry, revenue, EBITDA, timing — five minutes, no NDAs.

02

Matched to sector specialists

Caldwell routes your brief to vetted AIBB / REBAA-accredited brokers who work in your sector and size band. Anonymised at first.

03

Speak with the right firms

Up to three accept your brief and reach out within 24 hours. You choose who to engage. No exclusivity, no upfront retainers.

Specialist coverage where it matters.

Hospitality & F&B

Cafes, restaurants, bars, function venues, franchised QSR.

$200K – $5M sale typical

Retail & e-commerce

Bricks-and-mortar retail, DTC ecommerce, multi-channel brands.

$300K – $10M typical

Professional services

Accountancy, legal, consulting, agency, advisory practices.

$500K – $20M typical

Trades & construction

Plumbing, electrical, building, civil, established trades businesses.

$300K – $15M typical

Manufacturing

Light manufacturing, custom fabrication, packaging, food processing.

$1M – $50M typical

Healthcare & allied

GP practices, dental, allied health, aged care, NDIS providers.

$500K – $30M typical

Technology & SaaS

SaaS businesses, IT services, MSPs, software with recurring revenue.

$1M – $50M+ typical

Franchises

Buying or selling franchise resale, multi-unit operators, master rights.

$200K – $5M typical

Mid-market M&A

Strategic acquirers, PE-backed roll-ups, cross-border deals, complex structures.

$5M – $100M+ typical

Pre-qualified deal briefs, on demand.

Generic platforms send you noise — sub-$50K Gumtree businesses, fictional "businesses for sale" from owners who don't even own them. We're different: Caldwell qualifies industry, revenue, EBITDA, timing before you see the brief. Pay only on accept. No subscriptions.

Apply to join the network →

Common questions.

Is this free for sellers and buyers?

Yes — entirely free. Brokers in the network pay a per-qualified-brief fee when they accept your matter. The eventual broker engagement (typically 8–12% commission for SMB sales, lower for larger transactions) is between you and the broker you choose to engage.

How is confidentiality protected?

Your contact details and business identifying information are never shared until a broker accepts your brief. The brief is anonymised — brokers see industry, revenue band, EBITDA range, state, timing, but not your business name or identity. You can also flag the brief as ultra-confidential to restrict matching to a smaller pool of brokers.

How are brokers vetted?

Every broker in the network is verified against AIBB (Australian Institute of Business Brokers) or REBAA accreditation, holds a current real estate / business broker licence in their state, has PI insurance, and has demonstrated transaction history. Annual recheck.

What size deals does this work for?

From small business sales ($100K) to mid-market M&A ($50M+). Caldwell routes smaller transactions to volume brokers and larger transactions to M&A advisory specialists — you get the right firm for your deal size, not whoever happens to be available.

What does "powered by LLMs" mean?

LLMs.com.au is the Melbourne-based AI agents studio that designed and operates Caldwell and the matching engine. We're one of several vertical marketplaces in their portfolio. See more →